A channel partner term that is used to describe how products and services move through channel partners to the consumer. A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. This causes the product to be "pulled" through the manufacturer's sales channel. Pull strategy is one of several types of channel strategies.
Contrast with push strategy.
Featured Partners Sponsored
- Increase worker productivity, enhance data security, and enjoy greater energy savings. Find out how. Download the “Ultimate Desktop Simplicity Kit” now.»
- Find out which 10 hardware additions will help you maintain excellent service and outstanding security for you and your customers. »
- Server virtualization is growing in popularity, but the technology for securing it lags. To protect your virtual network.»
- Before you implement a private cloud, find out what you need to know about automated delivery, virtual sprawl, and more. »