pull strategy
A channel partner term that is used to describe how products and services move through channel partners to the consumer. A pull strategy is where interest for a specific product or service is created within a target audience that then demands the product from channel partners. This causes the product to be "pulled" through the manufacturer's sales channel. Pull strategy is one of several types of channel strategies.
Contrast with push strategy.
-
1
Consumerization of IT
Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...
-
2
ERP - Enterprise Resource Planning
Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...
-
-
3
ecommerce remarketing
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email...
-
4
Mobile Device Management - MDM
Mobile device management (MDM) is a type of security software used by an IT department to monitor, manage and secure employee's mobile devices...
-
5
search engines
Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found.
-
6
Wi-Fi
A popular wireless networking technology that provides high-speed Internet and network connections.
-
7
mobile operating system
The mobile operating system is the software platform on top of which other programs, called application programs, can run on mobile devices.
-
8
enterprise application
An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...
-
9
open source
Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...
-
10
URL
Abbreviation of Uniform Resource Locator, the global ...
-
11
RSA Secure ID
RSA SecurID ( “SecurID”) is a two-factor authentication technology that is used to protect network resources.
Connect with Webopedia
-
-
SOHO Business Solutions: Accounting and Finance Software
Five inexpensive – or free – software packages to help SOHO owners manage the accounting and finance aspects of their business.
