Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » P »

predictive merchandising

Also called automated merchandising or personalized product recommendations, in electronic commerce it is a search technology that integrates data and predictive analytics to generate site merchandising. While exact features of predictive merchandising services differ from vendor to vendor, there all have some common functions. Usually tracking tags are used in a merchant's e-mail and on-site that capture and analyze key information at each point in the online shopping process. Web site visitor's preferences are tracked and the system is able to analyze that data in order to automate product offers to other customers with similar behavior on the site. Other aspects of automated merchandising include cross-sell and up-sell of related products, the capability for shoppers to compare related products, and the ability to show returning customers products they previously showed an interest in.

See also searchandizing.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
8 Agenda Apps to Help Students Stay Organized

Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »

List of Free Shorten URL Services

A URL shortener is a way to make a long Web address shorter. Try this list of free services. Read More »

Top 10 Tech Terms of 2015

The most popular Webopedia definitions of 2015. Read More »

STUDY GUIDES
The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

What Are Network Topologies?

Network Topology refers to layout of a network. How different nodes in a network are connected to each other and how they communicate is... Read More »