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piggyback e-mail

Piggyback e-mail is a term used in the e-mail marketing industry. A piggyback e-mail is comprised of a third-party advertisement embedded in the body of a e-mail sent to an opt-in subscription e-mail list that is comprised of demographics of target consumers the third-party want to advertise to.  In this instance, the e-mail containing the advertisement comes from the list owner, not directly from the advertiser.

See also solus e-mail.

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