Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » P »

Partner Relationship Management (PRM)

Abbreviated as PRM, partner relationship management is the term used to describe business strategies and processes used by a company to communicate with its channel partners. In many ways, PRM software and processes are similar to customer relationship management (CRM) as it enables the organization to automate channel partner business functions and gather real time information about the channel partner.

See "What Are IT Channel Partners and Channel Programs?" in Webopedia's Quick Reference section for a look at how IT channel partner programs work.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Who's Moving Ahead in Cloud Computing?

The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »

Hype Versus Action in the Developer's World

Often times technologies start as hype but with time become adopted. As a developer or technologist, it is worth reading the hype and knowing the... Read More »

Microsoft Hyper-V Network Virtualization Q&A

The top 5 Hyper-V questions with answers provided by Nirmal Sharma, a MCSEx3, MCITP and Microsoft MVP in Directory Services. Read More »

QUICK REFERENCE
How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »

15 Important Big Data Facts for IT Professionals

Keeping track of big data trends, research and statistics gives IT professionals  a solid foundation to plan big data projects. Here are 15... Read More »