Click here

paid inclusion

(pād in-kloo´zh&n) (n.) A search engine marketing model in which a Web site pays a fee to a search engine that then guarantees that the Web site will be displayed in the returned search results for specifically named search terms. For example, a Web site that sells baseball trading cards can pay a search engine to ensure that its site is returned in the search results when a user searches on the phrase "vintage baseball cards." Paid inclusion, for some search engines, also means that the search engine��s spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some indicate the paid inclusion results as advertisements while others display them as results alongside non-paid search results.



Top Terms
  • 1

    enterprise application

    An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...

    Read more »

  • 2

    open source

    Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...

    Read more »

  • Click Here!

Connect with Webopedia

Did You Know? Archive »

  • Quick Reference Archive »