Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » P »

paid inclusion

(pād in-kloo´zh&n) (n.) Paid inclusion is a search engine marketing model in which a website pays a fee to a search engine that guarantees that the site will be displayed in the returned search results for specifically named search terms.For example, a Web site that sells baseball trading cards can pay a search engine to ensure that its site is returned in the search results when a user searches on the phrase "vintage baseball cards."

Paid inclusion, for some search engines, also means that the search engine's spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some indicate the paid inclusion results as advertisements while others display them as results alongside non-paid search results.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
11 Tips to Boost Your Wi-Fi Signal

It's not just your lawnmower and household tools that your neighbor won't return. Our top picks include everything from updating device firmware... Read More »

Interesting Times: Transformation in the IT Channel

Business transformation will remain the buzzword of the moment as channel firms continue to assess the direction of their companies in the age of... Read More »

What is a Virtual Private network (VPN)?

Companies and organizations will use a VPN to communicate confidentially over a public network and to send voice, video or data. Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »