Click here

paid inclusion

(pād in-kloo´zh&n) (n.) A search engine marketing model in which a Web site pays a fee to a search engine that then guarantees that the Web site will be displayed in the returned search results for specifically named search terms. For example, a Web site that sells baseball trading cards can pay a search engine to ensure that its site is returned in the search results when a user searches on the phrase "vintage baseball cards." Paid inclusion, for some search engines, also means that the search engine��s spiders will crawl their sites more often than non-paid sites. Different search engines treat paid inclusion results differently; some indicate the paid inclusion results as advertisements while others display them as results alongside non-paid search results.



Top Terms

Connect with Webopedia

  • What is 250 GB Data Usage?

    What is 250 GB (250 gigabytes) and why is this phrase so popular? Webopedia explains what the phrase 250 GB means in reference to data storage...

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »