pay per click - PPC
Short for pay per click, PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.
With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website -- or network of content websites -- the site publisher would usually set a fixed pay per click rate. Also called cost-per-click (CPC).
Featured Partners Sponsored
-
1
enterprise application
An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...
-
2
open source
Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...
-
-
3
CPU - Central Processing Unit
Definition: CPU is the abbreviation for central processing unit. The CPU is the brains of the computer where most calculations take place.
-
4
mobile operating system
An operating system for mobile devices.
-
5
Facebook
The name of a social networking site (SNS) that connects people with friends and others who work, study and live around them.
-
6
ERP - Enterprise Resource Planning
Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...
-
7
RSA Secure ID
RSA SecurID ( “SecurID”) is a two-factor authentication technology that is used to protect network resources.
-
8
ecommerce remarketing
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email...
-
9
Wi-Fi
A popular wireless networking technology that provides high-speed Internet and network connections.
-
10
RAM
Pronounced ramm, acronym for random access memory, a type of computer memory that can be accessed randomly; that is, any byte of memory can be...
-
11
biometrics
The study of measurable biological characteristics. In computer security, biometrics refers to authentication techniques that rely on physical...
Connect with Webopedia
-
-
Cloud Computing White Papers and Resources for Small Businesses
Keeping track of cloud computing trends, research and statistics gives small businesses knowledge and a solid foundation to get the most value...
