niche
Online the word niche is used in a number of technologies to refer to a specific topic, subject or category. Web sites and blogs may provide news and content on a niche (e.g. a blog about sports or finance), while online sellers often sell in niche categories. It is believed that by focusing on a niche topic or category you will see higher traffic numbers for your Web site or blog-or see higher profits in online selling-as you have less competition in a niche area.


