Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » N »

narrowcast

To send data to a specific list of recipients. Cable television is an example of narrowcasting since the cable TV signals are sent only to homes that have subscribed to the cable service. In contrast, network TV uses a broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them.

The Internet uses both a broadcast and a narrowcast model. Most Web sites use a broadcast model since anyone with Internet access can view the sites. However, sites that require you to log-in before viewing content are based more on the narrowcast model. The various push technologies are another form for narrowcasting. Perhaps the best example of narrowcasting are e-mail lists where messages are sent only to individuals who subscribe to the list.

The terms multicast and narrowcast are often used interchangeably, although narrowcast usually refers to the business model whereas multicast refers to the actual technology used to transmit the data.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Internet of Things Shaping IT's Future

To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »

What You Don't Read Can Hurt You

Does this sound familiar? An online service promises to help your small business cut costs, increase productivity, make your coffee and walk your... Read More »

Who's Moving Ahead in Cloud Computing?

The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »

QUICK REFERENCE
Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »