narrowcastTo send data to a specific list of recipients. Cable television is an example of narrowcasting since the cable TV signals are sent only to homes that have subscribed to the cable service. In contrast, network TV uses a broadcast model in which the signals are transmitted everywhere and anyone with an antenna can receive them.
The Internet uses both a broadcast and a narrowcast model. Most Web sites use a broadcast model since anyone with Internet access can view the sites. However, sites that require you to log-in before viewing content are based more on the narrowcast model. The various push technologies are another form for narrowcasting. Perhaps the best example of narrowcasting are e-mail lists where messages are sent only to individuals who subscribe to the list.
The terms multicast and narrowcast are often used interchangeably, although narrowcast usually refers to the business model whereas multicast refers to the actual technology used to transmit the data.
Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »Small Business Marketing's Greatest Hits
The following compilation of small business marketing tips highlights some of the expert advice published over at Small Business Computing. Read More »13 Best Free Android Apps
From secure messaging to document editing, our top free must-have apps have been rated, reviewed and named the best free Android apps of 2015. Read More »
With cost and security in mind, we look at five cloud storage options that will suit the needs of most home and SMB owners. Read More »Windows 10 Tips for Desktop PC
Five basic tips to help you customize Windows 10 on your desktop PC. Read More »29 Free Android Apps for Cash-Strapped Students
From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »