Master Page
In Web site development with ASP.NET, the master page is a feature that enables you to define common structure and interface markup elements for your Web site, including headers, footers, style definitions, or navigation bars. The master page can be shared by any of the pages in your Web site, called the Content Page, and removes need to duplicate code for shared elements within your Web site.
See ASP.NET
See also "Customizing and Managing Your Site's Appearance" on Webreference.com.
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