Click here

loyalty program

An electronic commerce and channel partner term that is used to describe a program that rewards customers for making purchases from the same vendor or company. Loyalty programs may offer prizes, reward points, future discounts and other incentives designed to keep customers coming back and doing repeat business with you.



Top Terms

Connect with Webopedia

  • The Difference Between Adware & Spyware

    Not technically fitting into either the virus or spam category we have spyware and adware, which are growing concerns for Internet users.

    Read More »

Did You Know? Archive »

  • Quick Reference Archive »