list hygiene
The term used to describe the process of maintaining an e-mail subscriber list. List hygiene includes taking care of unsubscribe requests, removing e-mail addresses that bounce, updating user e-mail addresses, and so on.
The term used to describe the process of maintaining an e-mail subscriber list. List hygiene includes taking care of unsubscribe requests, removing e-mail addresses that bounce, updating user e-mail addresses, and so on.