linkbaitA type of Web site marketing used to increase your Web site link popularitylink popularity. Linkbait is actual content within a Web site or blog that is included by the author to encourage (or "bait") other bloggers and webmasters into linking back to that content from their own page. The content is usually sensational in nature or, at the very least, interesting enough to catch other's attention.
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- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »