Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » L »

link farming

(1) The process of exchanging reciprocal links with Web sites in order to increase search engine optimization. The idea behind link farming is to increase the number of sites that link to yours because search engines such as Google rank sites according to, among other things, the quality and quantity of sites that link to yours. In theory, the more sites that link to yours, the higher your ranking in the search engine results will be because the more links indicate a higher level of popularity among users of the Internet. However, search engines such as Google consider link farming as a form of spam and have been implementing procedures to banish sites that participate in link farming, so the term link farming has garnered negative connotations across the Internet.

Also see How Web Search Engines Work in the Did You Know . . . ? section of Webopedia.

There are many service providers who promise to help you boost your link popularity by automatically entering you into link exchange programs they operate, often linking your page with Web sites that have nothing to do with your content. But users should be aware of the repercussions of this action as the major search engines penalize sites that participate in link farming, thereby reversing their intended effect. A link farm is a Web page that is nothing more than a page of links to other sites.

(2) In Unix systems, a link farm is a directory tree containing links to files in a master directory tree of files.

The Problem with Statistics

We look at a few of the more troubling aspects of statistics and how these may be used to advance an agenda or skew the facts to someone's... Read More »

29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Sharing Threat Intelligence

A growing number of startups make the sharing of threat intelligence a key part of their solutions. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »