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KPI
Last modified: Thursday, April 07, 2005 

KPIs, or key performance indicators help organizations achieve organizational goals through the definition and measurement of progress. The key indicators are agreed upon by an organization and are indicators which can be measured that will reflect success factors. The KPIs selected must reflect the organization's goals, they must be key to its success, and they must be measurable. Key performance indicators usually are long-term considerations for an organization.

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The first article in a four part series from ClickZ discusses a Web site's key performance indicators (KPIs).

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