Main » TERM » I »

Internet marketing

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from Web sites or emails. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

Specialized Areas of Internet Marketing

Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketing:

  • Web marketing includes e-commerce Web sites, affiliate marketing Web sites, promotional or informative Web sites, online advertising on search engines, and organic search engine results via search engine optimization (SEO).
  • Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospective customers.
  • Social media marketing involves both advertising and marketing (including viral marketing) efforts via social networking sites like Facebook, Twitter, YouTube and Digg.






TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Facts about Cloud Computing in 2017

The following facts and statistics capture the changing landscape of cloud computing and how service providers and customers are keeping up with... Read More »

Facts about Computer Science: Education and Jobs

The following computer science facts and statistics provide a quick introduction to the changing trends in education and related careers. Read More »

Text Messaging & Chat Abbreviations

From A3 to LOL and ZZZ this guide lists 1,500 text message and online chat abbreviations to help you translate and understand today's texting... Read More »

STUDY GUIDES
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the computing devices that we use... Read More »

Computer Architecture Study Guide

Computer architecture provides an introduction to system design basics for most computer science students. Read More »

Network Fundamentals Study Guide

Networking fundamentals teaches the building blocks of modern network design. Learn different types of networks, concepts, architecture and... Read More »