inbox placement rate
Abbreviated as IPR, in permission-based email marketing the inbox placement rate is a deliverability benchmark that is used to determine what percentage of send emails reach the intended subscriber's inbox. In email marketing, there is a growing trend for marketers to focus on inbox placement rates as a key metric instead of determining deliverability based only on email bounce rates.
Featured Partners Sponsored
- Increase worker productivity, enhance data security, and enjoy greater energy savings. Find out how. Download the “Ultimate Desktop Simplicity Kit” now.»
- Find out which 10 hardware additions will help you maintain excellent service and outstanding security for you and your customers. »
- Server virtualization is growing in popularity, but the technology for securing it lags. To protect your virtual network.»
- Before you implement a private cloud, find out what you need to know about automated delivery, virtual sprawl, and more. »