A technology developed by Interactive Pictures Corporation (formerly known as OmniView) that allows users to create and view 360-degree panoramic photographs. Originally called PhotoBubble, IPIX images are created by stitching together two hemispherical shots taken through a fish-eye lens. The result is a spherical panoramic image.
To view an IPIX, you need a stand-alone IPIX viewer or a plug-in that works within another application, such as a Web browser. The viewer allows you to move within the IPIX environment to view different parts of the image.
Interactive Pictures Corporation, which is also called IPIX, offers a variety of viewers and plug-ins for free, and sells tools to create and manipulate IPIX images. A competing format for panoramic images is QuickTime Virtual Reality (QTVR), developed by Apple Computer.