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frequency cap
Last modified: Thursday, June 29, 2006 

In Online Advertising it is the restriction on the amount of times a visitor is shown a particular advertisement when visiting a Web site. Cookies are used to track the number of times the particular ad has been shown to a visitor.

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ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services.

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