In ecommerce terminology, Facebook commerce, or F-commerce, is a strategy that focuses on developing or designing ecommerce content and storefront sites within the Facebook social networking site.
Option 1: Create Your Own F-Commerce
F-commerce can take the form of shopping tabs, which are part of a customized Facebook application that enables online retailers to publish a Facebook storefront with add-to-cart buttons on Facebook Business Pages.
F-commerce can also apply to developing customized Facebook Applications that drive leads or sales to a company's online ecommerce site, or options for “liking” specific products by Facebook users to spread word-of-mouth interest in a company’s products or services.
Option 2: Third-Party Options for F-Commerce
Yet another form of F-commerce are third-party Facebook Shopping applications that establish virtual storefronts for companies within Facebook. This option is typically utilized by companies that lack the knowledge or time to create complex Facebook apps themselves.
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