Ego-surfing refers to the act of using
search
engines to seek references to one's own
Web site,
or to view
Web pages that mention your own name (or
company name). It is believed the term ego-
surfing was
derived from the egosurf.com Web site that accommodated ego-surfing. However, the
Web site no longer exists as its original composition. The term ego-surf is also
written as
ego surf.