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ego-surfing

Ego-surfing refers to the act of using search engines to seek references to one's own Web site, or to view Web pages that mention your own name (or company name). It is believed the term ego-surfing was derived from the egosurf.com Web site that accommodated ego-surfing. However, the Web site no longer exists as its original composition. The term ego-surf is also written as ego surf.



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