ecommerce remarketing
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to follow up with Web site visitors who do not make a desired action on the Web site—usually it is when they abandon their shopping cart.
Think of it like this: you market to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer.
People often refer to ecommerce remarketing services as "conversion marketing" or "cart abandonment email marketing."
See also "A Buyer's Guide to Remarketing Services" on EcommerceGuide.com for more information on remarketing and ecommerce remarketing.
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