In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to follow up with website visitors who do not make a desired action on the Web site—usually it is when they abandon their shopping cart.
Think of it like this: you use marketing to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer.
People often refer to ecommerce remarketing services as "conversion marketing" or "cart abandonment email marketing."
Often times technologies start as hype but with time become adopted. As a developer or technologist, it is worth reading the hype and knowing the... Read More »Microsoft Hyper-V Network Virtualization Q&A
The top 5 Hyper-V questions with answers provided by Nirmal Sharma, a MCSEx3, MCITP and Microsoft MVP in Directory Services. Read More »Storage Trends: Solid State and Software Defined
Solid state drives and software defined storage are two leading trends in the rapidly growing storage market. Read More »
This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »Flash Data Storage Vendor Trends
Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »15 Important Big Data Facts for IT Professionals
Keeping track of big data trends, research and statistics gives IT professionals a solid foundation to plan big data projects. Here are 15... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »