Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » E »

ecommerce remarketing

In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies  and often the automated email systems used by marketers and online merchants to follow up with website visitors who do not make a desired action on the Web site­—usually it is when they abandon their shopping cart.

Think of it like this: you use marketing to bring a visitor to your website, and if he or she doesn't make a purchase, you then use remarketing tactics to bring the visitor back to your website and convert him or her in to a paying customer.

People often refer to ecommerce remarketing services as "conversion marketing" or "cart abandonment email marketing."







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
8 Agenda Apps to Help Students Stay Organized

Webopedia's student apps roundup will help you to better organize your class schedule and stay on top of assignments and homework. Read More »

List of Free Shorten URL Services

A URL shortener is a way to make a long Web address shorter. Try this list of free services. Read More »

Top 10 Tech Terms of 2015

The most popular Webopedia definitions of 2015. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »