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An information and entertainment "in-vehicle infotainment" system that’s offered with select Toyota vehicles such as the 2012 Camry and 2012 Prius v.  Drivers of Toyotas equipped with an Entune-enabled system have access via Bluetooth technology or a USB cable to mobile applications and data services that are provided via the driver’s data-enabled smartphone.

Current Entune apps include Microsoft Bing, Pandora, OpenTable, MovieTickets.com and iHeartRadio, and services provided by Entune include a fuel guide that displays local gas prices, sports news and scores, traffic condition updates, and weather reports.  Toyota has also utilized technology from Nuance Communications and VoiceBox for sophisticated voice input capabilities in Entune.

Entune competes in the nascent in-vehicle infotainment category with the likes of Ford's SYNC, Kia Motors' UVO, Cadillac’s CUE and Fiat's Blue&Me offerings.  Entune, like many of the in-vehicle infotainment systems currently available, is powered by Intel's Atom processor and Microsoft's Windows Embedded Automotive 7 platform, while some competing solutions such as Cadillac's CUE system are based on Linux.

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