(dōr´wā) (n.) Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine��s rankings. An SEO technique, the doorway is meant to capture the attention of a search engine��s spider by containing keywords and phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages and penalize sites that use them. For example, read Google��s opinion of doorway pages.
May also be called a gateway page.