Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » D »

doorway

(dōr´wā) (n.) Also referred to as a doorway page, a jump page, an entry page or a bridge page. A Web page designed specifically for the purpose of gaining high placement in a search engine��s rankings. An SEO technique, the doorway is meant to capture the attention of a search engine��s spider by containing keywords and phrases that the spider will pick up on. Often the doorway page contains hidden text in order to load the page with occurrences of a specific keyword or phrase. Doorways typically are programmed with a fast meta refresh or a redirect that brings the user to the page that the Web site actually wants the user to visit, or the doorway will have a way for the user to manually click through to the next site. Some search engines are wary of doorway pages and penalize sites that use them. For example, read Google��s opinion of doorway pages.

May also be called a gateway page.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Who's Moving Ahead in Cloud Computing?

The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »

Hype Versus Action in the Developer's World

Often times technologies start as hype but with time become adopted. As a developer or technologist, it is worth reading the hype and knowing the... Read More »

Microsoft Hyper-V Network Virtualization Q&A

The top 5 Hyper-V questions with answers provided by Nirmal Sharma, a MCSEx3, MCITP and Microsoft MVP in Directory Services. Read More »

QUICK REFERENCE
Webopedia Polls

Webopedia Polls: Is iPhone 6 or iWatch on your list? Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »