Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » D »

digital watermark

Also referred to as simply watermarking, a pattern of bits inserted into a digital image, audio or video file that identifies the file's copyright information (author, rights, etc.). The name comes from the faintly visible watermarks imprinted on stationery that identify the manufacturer of the stationery. The purpose of digital watermarks is to provide copyright protection for intellectual property that's in digital format.

Unlike printed watermarks, which are intended to be somewhat visible, digital watermarks are designed to be completely invisible, or in the case of audio clips, inaudible. Moreover, the actual bits representing the watermark must be scattered throughout the file in such a way that they cannot be identified and manipulated. And finally, the digital watermark must be robust enough so that it can withstand normal changes to the file, such as reductions from lossy compression algorithms.

Satisfying all these requirements is no easy feat, but there are a number of companies offering competing technologies. All of them work by making the watermark appear as noise - that is, random data that exists in most digital files anyway. To view a watermark, you need a special program that knows how to extract the watermark data.

Watermarking is also called data embedding and information hiding.

See also Graphics Software Terminology in Webopedia's Quick Reference Area.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
11 Tips to Boost Your Wi-Fi Signal

It's not just your lawnmower and household tools that your neighbor won't return. Our top picks include everything from updating device firmware... Read More »

Interesting Times: Transformation in the IT Channel

Business transformation will remain the buzzword of the moment as channel firms continue to assess the direction of their companies in the age of... Read More »

What is a Virtual Private network (VPN)?

Companies and organizations will use a VPN to communicate confidentially over a public network and to send voice, video or data. Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »