DVD-DA disposable DVD format that provides a limited time play duration of up to 48 hours after the packaging has been opened. After the designated time has passed, DVD players are unable to read the disc. The packaging of the disc is airtight and the DVD itself has a special coating that begins to deteriorate when exposed to air. The DVD-D format is currently being used for video game and movie rentals where not only can intellectual property rights be better protected, but consumers have no need to worry about the hassle of DVD rental returns. According to the manufacturer's Web site, both the DVD-D disc and the cardboard packaging it comes in can be recycled.
The DVD-D format was developed by German company FDD Technologies AG, and while no official definition of the D has been offered, many use the abbreviation to mean DVD-Destroy or DVD-Destruct.
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