Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

conversion marketing

A marketing tactic that encourages a customer to take a specific action. In electronic commerce, conversion marketing is the phrase used to often describe the act of converting a customer who browses your site to a paying customer. For example, if a customer abandons their shopping cart, the merchant may market a special offer (e.g. free shipping or discount) to convert the customer from browser to paying customer. Conversion marketing is measured by conversion rate — the percentage of visitors who take the desired action.






TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Small Business Marketing's Greatest Hits

The following compilation of small business marketing tips highlights some of the expert advice published over at Small Business Computing. Read More »

Taking Ownership through Digital Governance

Taking ownership of our own misjudgments or simple forgetfulness takes a healthy amount of humility and some honest self-assessment. Yet sometimes... Read More »

Have We Become a World of Addicts?

It's hard to imagine our lives without smartphones. But people who suffer separation anxiety when they don't have their phones nearby may be in... Read More »

QUICK REFERENCE
5 Best Cloud Storage Services

With cost and security in mind, we look at five cloud storage options that will suit the needs of most home and SMB owners. Read More »

Windows 10 Tips for Desktop PC

Five basic tips to help you customize Windows 10 on your desktop PC. Read More »

29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »