contextual advertising
(n.) Advertising on a website that is targeted to the specific individual who is visiting the Web site. A contextual ad system scans the text of a Web site for keywords and returns ads to the Web page based on what the user is viewing, either through ads placed on the page or pop-up ads. For example, if the user is viewing a site about sports, and the site uses contextual advertising, the user might see ads for sports-related companies, such as memorabilia dealers or ticket sellers. Contextual advertising also is used by search engines to display ads on their search results pages based on what word(s) the users has searched for.
Contextual advertising has attracted some controversy through the use of techniques such as third-party hyperlinking, where a third party installs software onto a user's computer that interacts with the browser by turning keywords on a Web page into links that lead to advertisers that are not paying the Web site to advertise on its pages.
A contextual ad is the advertisement that dynamically appears on a Web site.
See "How Affiliate Marketing Works" in the "Did You Know..." section of Webopedia.
Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.
-
1
Consumerization of IT
Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...
-
2
ERP - Enterprise Resource Planning
Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...
-
-
3
ecommerce remarketing
In email and online marketing, remarketing or ecommerce remarketing refers to the techniques, strategies and often the automated email...
-
4
Mobile Device Management - MDM
Mobile device management (MDM) is a type of security software used by an IT department to monitor, manage and secure employee's mobile devices...
-
5
search engines
Search engines are programs that search documents for specified keywords and returns a list of the documents where the keywords were found.
-
6
Wi-Fi
A popular wireless networking technology that provides high-speed Internet and network connections.
-
7
mobile operating system
The mobile operating system is the software platform on top of which other programs, called application programs, can run on mobile devices.
-
8
enterprise application
An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...
-
9
open source
Generically, open source refers to a program in which the source code is available to the general public for use and/or modification from its...
-
10
URL
Abbreviation of Uniform Resource Locator, the global ...
-
11
RSA Secure ID
RSA SecurID ( “SecurID”) is a two-factor authentication technology that is used to protect network resources.
Connect with Webopedia
-
-
SOHO Business Solutions: Accounting and Finance Software
Five inexpensive – or free – software packages to help SOHO owners manage the accounting and finance aspects of their business.
