Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » C »

competitive price intelligence

Also called price intelligence, in ecommerce terminology, competitive price intelligence refers to the use of detailed analytics to create and optimize a retailer's pricing strategy. For example, a retailer might use price intelligence tools to scan the Web for pricing data, then use competitive price intelligence software to optimize its pricing based on the accumulated pricing data in order to better compete in the market and improve sales.

Most competitive price intelligence software and platforms provide retailers with the tools required to analyze industry pricing and obtain information on current market prices, detailed analytics to help make informed business decisions about pricing and the tools to measure the effectiveness of a competitive pricing strategy.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
It's Happening Now: Perceptual Computing is Real

Perceptual computing is the ability for a computer to recognize what is going on around it. More specifically, the computer can perceive the... Read More »

Apple Pay Promises to Strengthen Payment Security

Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »