A type of affiliate marketing where the affiliate uses their own branding to send visitors through affiliate links. For example, an affiliate may set up their own branded Web store. However, when visitors click a product link, the link is an affiliate link to purchase the product from the online advertiser.
See "How Affiliate Marketing Works" in the Did You Know... section of Webopedia.
Also see Refer-It.com, a directory of referral & affiliate programs for e-commerce, featuring information on over 6,500 affiliate programs.