Clickbait, also written as click bait, is online content that uses sensationalized headlines and text descriptions to tempt a person into clicking to view the original web article at the source publication. Clickbait tends to spread quickly through social media and sharing sites, such as Facebook and Twitter.
Clickbait is Revenue
Each click through and view of the source article typically generates advertisement-based revenue for the publication. The more clicks an article receives, the more revenue earned. For this reason, clickbait is designed to attract a large number of readers and rarely uses quality guidelines and researched sources. Some clickbait articles will use a large number of images or video clips spread over multiple pages to further increase the number of clicks by the user. Each page in the clickbait will contain multiple advertisements.
Clickbait Headlines and Content
The headline of a clickbait article is the most important element. Clickbait headlines are often written to manipulate feelings or grab attention. For example, the headline may raise emotions of anger ("You'll be outraged at what happened to this little girl"). Other types of clickbait are cleverly designed to make people curious ("This man found a sealed envelope. You won't believe what was inside!").
Often, the clickbait headline and content is of a sensational, provocative or controversial nature. These types of headlines, along with eye-catching images and social media sharing and commenting are all common elements of clickbait.
Clickbait Examples (Facebook search)
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
From keyword analysis to backlinks and Google search engine algorithm updates, our search engine optimization glossary lists 85 SEO terms you need... Read More »Slideshow: History of Microsoft Operating Systems
Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »Slideshow: Interesting Facts About Google Search
From Goats to Penguins, a server outage and trillions of searches, our slideshow presents interesting facts about Google and the Google.com... Read More »
Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »Java Basics, Part 2
This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »The 7 Layers of the OSI Model
The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »