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A pre-paid mobile service offering from Target launched by the company to compete with other lower-cost mobile services like WalMart's Straight Talk as well as traditional mobile contract plans from cellular providers like AT&T and Verizon.

Target launched Brightspot on October 6th, 2013, with two service plans: a $35 unlimited talk and text tier and a $50 tier that adds unlimited data with 1GB of high-speed use. Brightspot operates as a Mobile Virtual Network Operator (MVNO), utilizing T-Mobile's network for its cellular service.

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