brand advocate
In electronic commerce and online advertising, a brand advocate is a person, or customer who talks favorably about a brand or product, and then passes on positive word-of-mouth (WOM) messages about the brand to other people.
See also the Small Business Marketing Guide in the Quick Reference section of Webopedia.
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private cloud project
Companies initiate private cloud projects to enable their IT infrastructure to become more capable of quickly adapting to continually evolving...
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cloud backup
A cloud backup (cloud computer backup) refers to backing up data to a remote, cloud-based server. As a form of cloud storage, cloud backup data is...
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mobile operating system
The mobile operating system is the software platform on top of which other programs, called application programs, can run on mobile devices.
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big data
A catch-phrase, used to describe a massive volume of both structured and unstructured data that is so large that it's difficult to process with...
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enterprise application
An enterprise application is the term used to describe applications -- or software -- that a business would use to assist the organization in...
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private cloud
The phrase used to describe a cloud computing platform that is implemented within the corporate firewall, under the control of the IT department....
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BYOD - bring your own device
A phrase that has become widely adopted to refer to mobile workers bringing their own mobile devices, such as smartphones, laptops and PDAs, into...
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consumerization of IT
Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...
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CRM - Customer Relationship Management
Short for customer relationship management, CRM entails all aspects of interaction a company has with its customer, whether it be sales or service...
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ERP - Enterprise Resource Planning
Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...
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