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brand

A selection of products or services that are identified by the product name or the name of the company who manufacturers the products and services. A brand is something that a consumer marketplace can associate back to the company.



Top Terms
  • 1

    Consumerization of IT

    Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...

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  • 2

    ERP - Enterprise Resource Planning

    Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...

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