Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » B »

bounce rate

1) Web Analytics Bounce Rate

In Web analytics, including Google Analytics, bounce rate is the measurement in percentage of how many Web site visitors view only one page within your Web site – this is the one page they entered the site on (called the entrance page or landing page). These visitors view only that single page and exit the site on that same page. A high bounce rate typically indicates that the landing page isn't relevant to your visitor or you are not offering any incentive for the visitor to explore other areas and pages of your website.

Google recommends that Web site publishers lower bounce rates by tailoring landing pages to each keyword and ad that you run so landing pages consistently provide the information and services that were "promised" in the ad copy.

See also Web analytics and basic metrics.

2) Email Marketing Bounce Rate

In email marketing bounce rate refers to the percentage of email addresses in your subscriber list that didn’t receive your message because it was returned by a recipient mail server. There are two categories of email bounces including hard bounce and soft bounce.

See also the "Small Business Marketing Guide" on Webopedia.com for more information on email marketing.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Internet of Things Shaping IT's Future

To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »

What You Don't Read Can Hurt You

Does this sound familiar? An online service promises to help your small business cut costs, increase productivity, make your coffee and walk your... Read More »

Who's Moving Ahead in Cloud Computing?

The future remains, well, cloudy. But either way: Amazon, look out. Microsoft is gaining fast. Read More »

QUICK REFERENCE
Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »

How to Create a Desktop Shortcut to a Website

This Webopedia guide will show you how to create a desktop shortcut to a website using Firefox, Chrome or Internet Explorer (IE). Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »