beyond-the-banner Last modified: Wednesday, April 30, 2008
A slang term used to describe any non-standard type of Web advertisement. This type of ad is not a banner ad, streaming video or text ad, which are common online, but rather it goes beyond that. An example of this type of ad would be a rich-media ad where users can interact with the ad as it is displayed through navigation options to find out more information without clicking through to the advertiser's Web site.
•E-mail this definition to a colleague• For internet.com pages about beyond-the-banner . Also check out the following links! Beyond the banner: New strategies in online advertising  Even before the dot-com implosion left online publishers desperate for ad dollars, advertising on the Web was becoming a difficult sell. ECommerce-Guide  ECommerce-Guide is the source for e-commerce news, trends, product reviews, and how-tos for businesses running online or e-commerce sites and selling and marketing products and services. Webopedia's Quick Reference Section  Use this Webopedia reference section for information on common Internet and computer facts and occurrences.	Online Advertising Slang above the fold advertiser banner ad banner ad rotater pop under ad pop-under ad Give Us Your Feedback Shopping beyond the banner Products Compare Products,Prices and Stores Shop by Category: Sport and Outdoor 0 Store Offers Printers 3 Model Matches Plumbing Supplies 12 Store Offers