Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » B »

behavioral email marketing

In email and online marketing, behavioral email marketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to  collect data about an email subscriber so they can target specific campaigns to that person based on their behavior.

Data about the user is collected in a database, which also integrates Web analytics and email data. When the marketer directs an email to the user, it is very relevant to that specific subscriber, based on the data collected and their most recent tracked behavior.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »

Cloud Computing Market Leaders, 2015

If not for AWS, Microsoft would dominate the cloud. The race to capture market share will grow ever more fierce in the years ahead. Here's a look... Read More »

OpenStack Brings Liberty to the Cloud

Massive changes set to come to the cloud as Big Tent model lands in widely deployed cloud platform used by Walmart, Comcast, AT&T, Time Warner... Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »