Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » B »

behavioral email marketing

In email and online marketing, behavioral email marketing refers to the techniques, strategies and often the automated email systems used by marketers and online merchants to  collect data about an email subscriber so they can target specific campaigns to that person based on their behavior.

Data about the user is collected in a database, which also integrates Web analytics and email data. When the marketer directs an email to the user, it is very relevant to that specific subscriber, based on the data collected and their most recent tracked behavior.







TECH RESOURCES FROM OUR PARTNERS
LATEST ARTICLES
Slideshow: History of Microsoft Operating Systems

Microsoft Windows is a family of operating systems for personal computers. In this article we look at the history of Microsoft operating... Read More »

Slideshow: Interesting Facts About Google Search

From Goats to Penguins, a server outage and trillions of searches, our slideshow presents interesting facts about Google and the Google.com... Read More »

Slideshow: 5 Apps to Make Your Commute a Breeze

We've scoured the App and Play Stores to bring you five of the most useful apps to have with you on the road, plus a bonus in-car feature. Read More »

STUDY GUIDES
Java Basics, Part 1

Java is a high-level programming language. This guide describes the basics of Java, providing an overview of syntax, variables, data types and... Read More »

Java Basics, Part 2

This second Study Guide describes the basics of Java, providing an overview of operators, modifiers and control Structures. Read More »

The 7 Layers of the OSI Model

The Open System Interconnection (OSI) model defines a networking framework to implement protocols in seven layers. Use this handy guide to compare... Read More »