In search engine optimization (
SEO) terminology a
backlink is a
hyperlink that links from a
Web page, back to your own Web page or
Web site. Also called an
Inbound
Link (
IBL) these links are important in
determining the popularity (or importance) of your Web site. Some search
engines, including
Google
will consider Web sites with more backlinks more relevant in search results
pages. May also be written as two separate words,
back link.