Business Intelligence
The term Business Intelligence (BI) represents the tools and systems that play a key role in the strategic planning process of the corporation. These systems allow a company to gather, store, access and analyze corporate data to aid in decision-making. Generally these systems will illustrate business intelligence in the areas of customer profiling, customer support, market research, market segmentation, product profitability, statistical analysis, and inventory and distribution analysis to name a few.
Most companies collect a large amount of data from their business operations. To keep track of that information, a business and would need to use a wide range of software programs , such as Excel, Access and different database applications for various departments throughout their organization. Using multiple software programs makes it difficult to retrieve information in a timely manner and to perform analysis of the data.
See "What is Business Intelligence Software?" in Webopedia's Did You Know...? section.
Learn more about business intelligence, business analytics, and CRM on EnterpriseAppsToday.
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