Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » B »

black hat SEO (search engine optimization)

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Black Hat SEO Usage

Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.

Black hat SEO may also be referred to as unethical SEO or spamdexing, as spamdexing is a frequently used black hat SEO practice.

Contrast with White Hat SEO.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »

Small Business Marketing's Greatest Hits

The following compilation of small business marketing tips highlights some of the expert advice published over at Small Business Computing. Read More »

13 Best Free Android Apps

From secure messaging to document editing, our top free must-have apps have been rated, reviewed and named the best free Android apps of 2015. Read More »

QUICK REFERENCE
5 Best Cloud Storage Services

With cost and security in mind, we look at five cloud storage options that will suit the needs of most home and SMB owners. Read More »

Windows 10 Tips for Desktop PC

Five basic tips to help you customize Windows 10 on your desktop PC. Read More »

29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »