In search engine optimization (
SEO) terminology, Black Hat
SEO refers to the use of aggressive SEO strategies, techniques and tactics
that focus only on search engines and not a human audience, and usually does
not obey search engines rules. Some examples of Black Hat SEO techniques include
keyword stuffing, invisible text and
doorway pages. Black Hat SEO is more frequently used
by those who are looking for a quick financial return on their
Web site, rather
than a long-term investment on their Web site. Black Hat SEO can possibly result
in your Web site being banned from a
search engine, however since the focus is
usually on quick high return business models, most experts who use Black Hat SEO
tactics consider being banned from search engines a somewhat irrelevant risk.
Black Hat SEO may also be referred to as
Unethical SEO or just
spamdexing, as spamdexing is a typical
frequently used Black Hat SEO practice.
Contrast with White Hat SEO.