Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » B »

black hat SEO (search engine optimization)

In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Some examples of black hat SEO techniques include keyword stuffing, invisible text, doorway pages, adding unrelated keywords to the page content or page swapping (changing the webpage entirely after it has been ranked by search engines).

Black Hat SEO Usage

Black hat SEO is more frequently used by those who are looking for a quick financial return on their Web site, rather than a long-term investment on their Web site. Black hat SEO can possibly result in your Web site being banned from a search engine, however since the focus is usually on quick high return business models, most experts who use Black Hat SEO tactics consider being banned from search engines a somewhat irrelevant risk.

Black hat SEO may also be referred to as unethical SEO or spamdexing, as spamdexing is a frequently used black hat SEO practice.

Contrast with White Hat SEO.







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
It's Happening Now: Perceptual Computing is Real

Perceptual computing is the ability for a computer to recognize what is going on around it. More specifically, the computer can perceive the... Read More »

Apple Pay Promises to Strengthen Payment Security

Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »

The Great Data Storage Debate: Is Tape Dead?

Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »

QUICK REFERENCE
Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »

Webopedia Polls

The trend for the past two years has been for shoppers to spend more online during the holiday season. How do you typically shop for holiday... Read More »