A subsidiary of the Council of Better Business Bureaus. The mission of the BBBonline is to promote trust and confidence in business transactions conducted over the Internet. The BBBOnLine issues two seals that certify that a Web site has met certain standards:
- BBBOnLine Reliability Seal: indicates that the company behind the Web presence is a member of a local Better Business Bureau and has met truth in advertisement and reliability guidelines.
- BBBOnLine Privacy Seal: indicates that the company behind the Web presence conforms to baseline information privacy standards.