Click here

Audience Measurement Guidelines

A set of recommendations established by the The Interactive Advertising Bureau (IAB) that assist companies that report audience metrics to achieve transparency in audience counts and to revise out-of-date methodologies. The Audience Measurement Guidelines provide details on measurement of Audience Reach related to Internet-based content or advertising and are used by Internet Publishers, Ad-serving organizations, Syndicated Measurement Organizations and auditors.

See "Audience Reach Measurement Guidelines" on the IAB Web site.



Top Terms
  • 1

    Consumerization of IT

    Consumerization of IT is a phrase used to describe the cycle of information technology (IT) emerging in the consumer market then spreading to...

    Read more »

  • 2

    ERP - Enterprise Resource Planning

    Short for enterprise resource planning, ERP is business management software that allows an organization to use a system of integrated applications...

    Read more »

  • Click Here!

Connect with Webopedia

Did You Know? Archive »

  • Quick Reference Archive »