Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » A »

A/B split testing


In email marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one e-mail message and vice versa. The open, response and conversion rates to each message are tracked.

A/B split testing is used outside of email marketing in the wider category of online marketing. For example, you might show website visitors different versions of the same pages to see what works best. When done correctly, A/B can help you increase your conversion rates, address problem pages and challenge your assumptions about how to optimize your site.

Top 5 A/B Split Testing Related Questions:

1) What is email marketing?
2) What is behavioral email marketing?
3) What is conversion marketing?
4) What is bounce rate?
5) What is open rate?

 







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
Keeping Data Secure Is Tougher than Ever

If hackers get their hands on your company's data, they can wreak havoc on customer relationships and cause tremendous damage to your brand and... Read More »

Windows XP: Move Along, There's Nothing to See Here

After more than 12 years of holding the title of most popular operating system in the world, Windows XP is taking center stage for its final... Read More »

Report: The Role of Big Data in the Marketing Industry

According to a new study from Infogroup Targeting Solutions, we can expect to see companies spend heavily on big data marketing initiatives in... Read More »

QUICK REFERENCE
How to Create a Desktop Shortcut to a Website

Creating desktop shortcuts to a websites is useful. When you double-click the icon from your desktop it automatically launches the browser and... Read More »

Flash Data Storage Vendor Trends

Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »

15 Important Big Data Facts for IT Professionals

Keeping track of big data trends, research and statistics gives IT professionals  a solid foundation to plan big data projects. Here are 15... Read More »