A/B split testing
In email marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one e-mail message and vice versa. The open, response and conversion rates to each message are tracked.
A/B split testing is used outside of email marketing in the wider category of online marketing. For example, you might show website visitors different versions of the same pages to see what works best. When done correctly, A/B can help you increase your conversion rates, address problem pages and challenge your assumptions about how to optimize your site.
Top 5 A/B Split Testing Related Questions:
Often times technologies start as hype but with time become adopted. As a developer or technologist, it is worth reading the hype and knowing the... Read More »Microsoft Hyper-V Network Virtualization Q&A
The top 5 Hyper-V questions with answers provided by Nirmal Sharma, a MCSEx3, MCITP and Microsoft MVP in Directory Services. Read More »Storage Trends: Solid State and Software Defined
Solid state drives and software defined storage are two leading trends in the rapidly growing storage market. Read More »
Creating desktop shortcuts to a websites is useful. When you double-click the icon from your desktop it automatically launches the browser and... Read More »Flash Data Storage Vendor Trends
Although it is almost impossible to keep up with the pace of ongoing product releases, here are three recent highlights in the flash data storage... Read More »15 Important Big Data Facts for IT Professionals
Keeping track of big data trends, research and statistics gives IT professionals a solid foundation to plan big data projects. Here are 15... Read More »
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »