Webopedia on Google+Webopedia on TwitterWebopedia on FacebookTech Bytes Blog
Main » TERM » A »

A/B split testing

In email marketing, A/B split is a marketing test method where an e-mail subscriber list is split into two groups; every other name in the list is sent one e-mail message and vice versa. The open, response and conversion rates to each message are tracked.

A/B split testing is used outside of email marketing in the wider category of online marketing. For example, you might show website visitors different versions of the same pages to see what works best. When done correctly, A/B can help you increase your conversion rates, address problem pages and challenge your assumptions about how to optimize your site.

Top 5 A/B Split Testing Related Questions:

1) What is email marketing?
2) What is behavioral email marketing?
3) What is conversion marketing?
4) What is bounce rate?
5) What is open rate?

 







TECH RESOURCES FROM OUR PARTNERS
DID YOU KNOW?
The Five Generations of Computers

Learn about each of the five generations of computers and major technology developments that have led to the current devices that we use today. Read More »

Cloud Computing Market Leaders, 2015

If not for AWS, Microsoft would dominate the cloud. The race to capture market share will grow ever more fierce in the years ahead. Here's a look... Read More »

OpenStack Brings Liberty to the Cloud

Massive changes set to come to the cloud as Big Tent model lands in widely deployed cloud platform used by Walmart, Comcast, AT&T, Time Warner... Read More »

QUICK REFERENCE
29 Free Android Apps for Cash-Strapped Students

From wacky alarm clocks to lecture hall tools and after class entertainment, these Android apps are a good fit for a student's life and budget. Read More »

Network Fundamentals Study Guide

A network is a group of two or more computer systems or devices, linked together to share resources, exchange files and electronic communications.... Read More »

Computer Architecture Study Guide

This Webopedia  study guide describes the different parts of a computer system and their relations. Read More »