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Twitter Marketing Tips for Small Business Owners

Tips to encourage customers to follow your small business on Twitter.

Twitter can be a great social media marketing tool for small businesses, when it's used effectively. According to Ecommerce-Guide.com, the best social media marketing strategy is to offer a good mix of knowledge, fun and promotion to encourage your customers to interact with your business on Twitter.

Recommended Reading: Webopedia's Twitter Dictionary

5 Twitter Tips in 140 Characters in Less

The following small office Twitter tips (presented in 140 characters or less) will help you build a presence that customers will want to connect with.

1. Customize Your Twitter Profile

Customize your profile to reflect your unique personality. Display relevant and interesting information and always add your website address.

2. Use a Good Photo

Use an eye-catching picture as your Twitter photo. A standard logo is good, but try customizing a snappy version for social media use.

3. Connect in a Personal Way

Lighten the heavy business tone to connect with customers in a more personal way. Ask for opinions and offer fun tips or witty advice.

4. Share a Story with Followers

People love a good story so share great Web content. A pet clothing retailer could tweet about amazing pet stories or cute photos.

5. Track Your Twitter Reach and Exposure

Know you have good exposure, learn what tweets people like and know which tweets result in conversion to your website.

Read the complete article: Social Media Marketing: Twitter Tips in 140 Characters or Less

Recommended Reading

Top 15 Twitter Tools For Small Business Marketing
Cool Twitter Tools for Better Tweeting
Twitter Tips For Marketing Newbies
Guide to Social Media and Your Business

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