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Guide to Social Media and Your Business

For beginners and professionals, this Webopedia Guide to Social Media helps you build your social media plan for your business and beyond.

From creating a Facebook group to tweeting -- many are looking for social media marketing business plans. Social media is a term used to describe a variety of Web-based platforms, applications and technologies that enable people to socially interact with one another online.

Examples of Social Sites

Some of the biggest players in social media include Facebook, Twitter, LinkedIn, Pinterest, Google+, and Tumblr. There are countless other social media networks that are built with the goal of scaling to reach as many people as possible. Some social media networks are tailored for niche groups like Goodreads, which is a site facilitating communication with other readers about books.

Webopedia's Guide to Useful Social Media Networking Articles

The following Webopedia Guides to Social media and social networking sites will offer definitions to help you learn the lingo, plus show to create a Facebook topic, business profile, and provide details on many social media-oriented sites you can use as a business marketing tool.

1. Cool Twitter Tools For Better Tweeting

To help you sort out the best options for tweaking your Tweeter tactics, Cool Twitter Tools for Better Tweeting looks at several cool and useful Twitter tools including URL shrinks, Twitter clients and Twitter Web widgets to get you started.

2. Social Media Tips for Small Business Marketing

If you think about it, social media is like an online version of word-of-mouth advertising. One user on a social site may favorite, follow, or Digg something about you, and suddenly your brand and name is now being shown to all of their friends, and if they repost the mention, they open your brand up to all of their friends, and so on down the line. Learn how to use social media for marketing in this Webopedia article.

3. How to Create a Facebook Page for Your Business

Leveraging Facebook business options can provide a new channel for you to interact with your customers At the same time these pages, called Public Profiles, can also help you acquire new customers as your Facebook fans spread the word about your business to their friends. In this Facebook how-to guide we will walk through the steps to create your own Facebook Public Profile.

4. How To Create a Facebook Group

Facebook Groups are pages that you create within the Facebook social networking site that are based around a real-life interest or group or to declare an affiliation or association with people and things. With a Facebook Group, you are creating a community of people and friends to promote, share and discuss relevant topics. The types of groups people can join on Facebook are seemingly endless. Here's how you can create your own group on Facebook.

5. What are Social Networking Sites?

Social networking services, also called social networking sites (SNS), are designed to build upon interactions to create communities of people online, and provide the required software to do this. Web-based social networking spaces offer a way for individuals or groups to create a profile of themselves, then share that profile with other members of the social networking space.

6. Thirty Social Media Sites to Use

There are a large number of social sites that a business can consider to further Web marketing efforts and connect with their clients and consumers. However, just because the site exists, doesn't mean your business should be using it. This list of 30 social media sites is not a complete list, but it will help you narrow down which social sites would be best-suited to your business.

7. Text Message and Chat Abbreviations

On sites like Twitter, users are limited to 140 characters when they tweet a message, making it important to know and understand common text message abbreviations. If you have ever received a tweet or you have been in an online chat room, instant messenger, or on a game server and the messages seem to be in its own foreign language, this Webopedia Quick Reference will help you decipher the text language by providing the definitions to more than 1,300 text and online chat abbreviations.

8. The Differences Between LinkedIn and Facebook

Two popular social networking sites are LinkedIn and Facebook. While both are designed to connect people online, the two sites represent different types of connections with very different options and features. Learn the differences between Facebook and LinkedIn here.

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