Social Media Sites For Small Business Marketing
There are a large number of social sites that a business can consider to further Web marketing efforts and connect with their clients and consumers. However, just because the site exists doesn't mean your business should be using it.
The following list is not a complete list, but based on the site description it may help you narrow down which social sites would be best suited to your business.
Blogger is a free blog publishing tool from Google that lets you quickly and easily share your thoughts with the world.
BuzzNet is a social media network for sharing photos, journals, and videos. BuzzNet allows you to share content based on your personal interests.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.
An online photo management and sharing application that lets people make their content available to the people who matter to them.
Foursquare is a location-based social media site for mobile devices that allows users to find great places to go with their friends.
With more than 95 million members worldwide, Friendster is a leading global online social network. Friendster is focused on helping people stay in touch with friends and discover new people and things that are important to them.
Goodreads is a site that allows users to search user-populated books, reviews, and annotations. Users can make their own book suggestion and discussion groups.
Google+ (Google Plus) is a social media site that lets you connect with others who have similar interests and enables you to post and share content with others.
Hi5 is a social networking Web site where users create an online profile to share pictures, updates and interests with friends.
Instagram is a mobile application that allows you to share pictures with your followers who can “like” and comment on your posts. Instagram also allows you to share those posts on Facebook and Twitter.
LinkedIn is an interconnected network of more than 36 million experienced professionals from around the world. The site can help you make better use of your professional network and help the people you trust in return.
Metafilter is a Weblog that anyone can contribute a link or a comment to. Metafilter breaks down the barriers between people, to extend a Weblog beyond just one person, and to foster discussion among its members.
At Mixx, all of the content is user-generated. Mixx makes it easy for people to submit stories, photos, videos — whatever you find interesting, informative, different or fun. You can also see and vote on the stuff that other Mixxers submit.
MySpace is an online community that lets you find the latest on music news, videos, and albums. Users can also listen to radio stations based on a specific artist or genre, or create mixes and playlists.
Netlog is an online platform where users can keep in touch with and extend their social network. It is an online social portal, specifically targeted at European youth. On Netlog, you can create your own Web page with a blog, pictures, videos, events and much more to share with your friends.
At Newsvine, you can read stories from established media organizations as well as individual contributors from all around the world. Placement of stories is determined by a multitude of factors including freshness, popularity and reputation. Contribution is open to all, and editorial judgment is in the hands of the community.
Orkut's social network can help you maintain existing relationships with pictures and messages, and establish new ones by reaching out to people you've never met before. Orkut makes it easy to find people who share your hobbies and interests, look for romantic connections or establish new business contacts.
Path is a mobile application that allows users to share music, movies, trips, photos, and more. Path also allows users to send private messages to other users.
Pinterest is a social media site that is displayed in a vision board-styled photo sharing platform. You can search for different categories and save pictures to your own “board” as later reference, or share them on other social media sites like Twitter or Facebook.
Reddit is a source for what's new and popular on the Web — personalized for you. Your votes train a filter, so let Reddit know what you liked and disliked, because you'll begin to see recommended links filtered to your tastes. All of the content on reddit is submitted and voted on by users like you.
Snapchat is a mobile application that allows you to send photos and videos with captions and filters to friends. Once the viewer sees the picture or video it will disappear.
StumbleUpon is a free service that helps you discover and share websites with others who have similar interests. The more you use StumbleUpon, the more likely it is that you will "Stumble" across pages you like.
Stylehive.com is an online style club for people who live for fashion, design and shopping. It's where you meet your style muses and follow them as they discover and share their latest finds.
Tagged.com is a social-networking destination with over 70 million registered users and over 2.5 billion page-views per month. Tagged helps people keep in touch with their friends and make new ones. The site provides a fun media experience featuring expressive custom profiles, fluid widget embedding, integrated video, chat and more.
Twitter is a real-time short messaging service (SMS) that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens — from breaking world news to updates from friends.
Vine is a social media platform that allows you to film and share seven second videos that can be integrated with Facebook and Twitter. Vine is can be used as a mobile application or on your computer.
We Heart It
We Heart It is a social network site that lets users save and share daily inspiration and photos .
WordPress is a blog publishing system with a rich set of features.
Yammer is a private social network that helps with internal communication within companies. Yammer lets employees communicate with each other across departments, locations, and business apps.
YouTube is a video-sharing website that hoses user-generated videos. YouTube can be integrated with and shared amongst a variety of different social media sites including Google+, Facebook, Twitter, and many more.
Back >> Part I: Social Media: Tips For Small Business Marketing
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Last reviewed and edited by Erin Lee
Based in Nova Scotia, Vangie Beal is has been writing about technology for more than a decade. She is a frequent contributor to EcommerceGuide and managing editor at Webopedia. You can tweet her online @AuroraGG.
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