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The Difference Between LinkedIn and Facebook
May 16, 2008

Social networking services, also called social networking sites (SNS), are designed to provide the Web-based tools to let people build upon interactions to create online communities.

Web-based social networking spaces offer a way for individuals or groups to create a profile of themselves, then share that profile with other members of the social networking space. The specific site will provide a variety of ways for users to communicate with others in the space, including instant messaging, chat rooms, e-mail or site mail, blogs, file sharing, videos, discussion groups, and so on.

Two popular social networking sites are LinkedIn and Facebook. While both are designed to connect people online, the two sites represent different types of connections with very different options and features.

RECOMMENDED READING:
"Social Networking Sites" in Webopedia's Quick Reference section.

Key Terms To Understanding Social Networking Sites

Related Articles on Webopedia:

What Is LinkedIn?
LinkedIn is a professional, business-oriented social networking site. Here, users can create a profile that is akin to a resume. Your LinkedIn profile summarizes your current and previous professional experience, your company and its industry and affiliates, your educational background, and any Web sites you own or are affiliated with. By providing this type of professional information, you can then connect with colleagues, clients and partners. On the LinkedIn site you create a network that consists of "connections". Connections on LinkedIn are the people you know, and connections expand to include the people they know and have connected with on LinkedIn. Some of the tools and features of LinkedIn include the following:

  • Recommendations: You can recommend colleagues, business partners or service providers and share your recommendations on your profile. When others view those profiles they can read the recommendations.
  • Contacts: You can search and add contacts individually or simply import your Outlook or Web mail contacts from Windows Live Hotmail, Gmail, Yahoo Mail or AOL to search for contacts on LinkedIn.
  • LinkedIn Search: You can search for people by name, by company or by industry.
  • LinkedIn Jobs: A job search, powered by Simply Hired enables you to search for jobs. Here, your LinkedIn connections, your profile updates, plus any recommendations can help you when making contact with a person who has listed a job posting you're interested in.
  • LinkedIn Answers: Here you can ask a question and get answers from your connections and experts within your network. You can also view questions and answers posted by others.
  • LinkedIn Service Providers: A directory of service providers with recommendations from clients. The most recent LinkedIn recommendations are listed here also.

What Is Facebook?
The Facebook social networking site is used to connect with a variety of people — your friends, family and those you work with, go to school with, or people you used to be friends or classmates with. In a general sense, where LinkedIn is designed to connect professionals, Facebook is designed to just connect people. When you join Facebook and create a profile, you will enter in key information which can help other people find you on Facebook. This includes; Basic information like name, birthday, hometown, political and religious views. In your profile you can also include contact information, your relationship details (married, single, and so on), and personal details such as your favorite teams, shows, movies, and books. Facebook also provides options for users to include education and work details.

When people search on Facebook they can, for example, search just by "hometown" or by employer to help them find people they know or to meet people with similar interests. When you add a connection on Facebook, it is called a friend. As you add friends you can also select a connection type that describes how you know or met this person.

Some of the tools and features of Facebook include the following;

  • Networks: When you join Facebook you can join a regional network to connect with people in your own area. Other types of networks you can join are based on a company or school.
  • Facebook Applications: Applications on Facebook are small programs that users can install to their profile. These can be anything from blog interfaces to games, instant messaging, shopping lists and more. Other can often see notes about your applications and what you are doing in it on your profile. Also, your profile will also include boxes which contain the application.
  • Facebook Photos: Facebook users can create online photo albums which can be viewed from their profile.
  • Facebook Video: Users can upload and tag videos to share on their Facebook profile.
 
User Profile - LinkedIn

User Profile - Facebook
Screenshots showing how a user's profile might look on each social networking site. Click to view larger images.

The Main Difference Between Facebook and LinkedIn
LinkedIn is designed more for business and professional networking and offers a profile and options to network in a business sense. Facebook, on the other hand is designed more to connect family and friends. When you want to know where an old colleague is working now, you use LinkedIn. When you want to find out if that same colleague is married and if they have kids, you use Facebook.
 

DID YOU KNOW...

LinkedIn Was...

  • Founded in December 2002 and officially launched in May 2003.

  • Founder: Reid Hoffman (Former CEO)

  • CEO: Dan Nye

  • Has 20 million professionals representing 150 industries (from the LinkedIn Web site)

Facebook Was...

  • Launched in February 2004

  • Founder: Mark Zuckerberg

  • Has 70 million active users representing over 55,000 regional, work-related, collegiate, and high school networks
    (from the Facebook Web site)


By Vangie Beal
Writer, www.Webopedia.com
Last updated: May 16, 2008

Related Links

Social Networking Sites
One of the first social networking Web sites, launched in 1997, was SixDegrees.com. This site started the trend of enabling users to create personal profiles and make lists of their friends. Two years after the fall of SixDegrees, LiveJournal offered authors options to add a list of friends to their profile page.

Facebook 
Facebook is a social utility that connects you with the people around you. Everyone can use Facebook.

LinkedIn
Share knowledge and tap into relationships by connecting the people in your professional network with LinkedIn.

internetnews.com: More Drama For Facebook
Facebook on Wednesday answered charges that its Beacon ad program violates users' privacy.

internetnews.com: Microsoft Buys Facebook Stake
What does $240 million buy these days? For Microsoft, a tiny 1.6 percent stake in social networking phenomenon Facebook . oh, and an exclusive worldwide advertising deal.

internetnews.com: LinkedIn Gets Web 2.0 Makeover
LinkedIn seeks outside partnerships with established players in the business community to broaden its reach and relevance.

internetnews.com: LinkedIn to Offer New Free Services
Social networking site nears profitability as number of users hits 5 million.




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