IT Channel Partners
A channel partner refers to a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. It's a "co-branded" relationship that uses specific channel strategies to control the flow of goods and services from the manufacturer to the end-user.
From understanding how a channel partner relationship works to the different strategies used in IT channels, our IT channel partners dictionary offers a glossary of important terms you need to know.
- Authorized Education Reseller
- channel captain
- channel partner
- channel strategy
- Cisco Consumer Channel Network
- computer business
- computer repair
- computer training
- early adopter
- Full Packaged Product
- loyalty program
- Microsoft Volume Licensing
- OEM - original equipment manufacturer
- pull strategy
- push strategy
- Retail Software License Terms
- sales target
- small business
- software licensing
- systems integrator
- total solution
- VAR - value-added reseller
- What is an OEM Company?
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