IT Channel Partners
A channel partner refers to a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. It's a "co-branded" relationship that uses specific channel strategies to control the flow of goods and services from the manufacturer to the end-user.
From understanding how a channel partner relationship works to the different strategies used in IT channels, our IT channel partners dictionary offers a glossary of important terms you need to know.
- Authorized Education Reseller
- channel captain
- channel partner
- channel strategy
- Cisco Consumer Channel Network
- computer business
- computer repair
- computer training
- early adopter
- Full Packaged Product
- loyalty program
Stay up to date on the latest developments in Internet terminology with a free weekly newsletter from Webopedia. Join to subscribe now.
- Watch Datamation's editor James Maguire moderate roundtable discussions with tech experts from companies such as Accenture, Dell, Blue Jeans Network, Microsoft and more »
Tape clearly is on the decline. But remember, legacy systems can hang for a shockingly long time. Read More »Apple Pay Promises to Strengthen Payment Security
Experts believe that Apple Pay and other competitive payment systems will be far more secure than cards, even cards equipped with EMV chips. Read More »Internet of Things Shaping IT's Future
To make the IoT both work and pay off, IT is juggling upgrading and building app-centric networks, mapping out new data center architectures and... Read More »