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The Right Reason to Have a Facebook Community

The movie "Field of Dreams," starring Kevin Costner, spawned one of the most well-known quotes of all time: "If you build it, he will come."  

Webopedia Facebook ScreenshotCostner builds a baseball field -- in the middle of a cornfield of all places -- and after a time thousands do come.  The "build it and they will come" analogy has been used time and time again as the basis for starting a new business, developing new products and even in building online communities.

 When it comes to building a Facebook community, your first step should be to watch "Field of Dreams" and pay close attention. After “the building” phase is finished, Costner had a lot of work to do and many obstacles to overcome before "they came" to play ball.

 Once you build your Facebook page you’ll also have a lot of work to do. Building the Facebook page is only the starting point to gaining a Facebook audience. The actual page you create on Facebook is no different than having a static page on a website if you don’t move beyond just building and take the time to interact and be there for your Facebook friends.

 The people who Like your Facebook Business Page are called "fans or followers" and while that terminology is OK when used in a report to the boss, your Facebook manager needs to think of these people as friends of your brand and make being a friend the biggest priority in managing the community.  

I love Webopedia on Facebook. I like the interaction I can have with people who need more answers than what they are able to pull via the Webopedia database search. I enjoy reading the comments, I enjoy helping our Facebook friends find answers to their technology questions and I also enjoy reading the conversations they have with each other.   

I think it’s fun to post Webopedia trivia, quotes and random questions to help me learn more about the people using our Facebook Page. Of course, I also post links to new articles and term definitions from our website – but it’s more than just a link, there is usually a discussion too. When people comment and join the discussion this helps me to provide more relevant and better computers and technology content on Webopedia.com. 

Our Facebook page is an opportunity to interact with friends of Webopedia in ways we can't via the website. It’s a way to be a friend -- and this isn't something you can achieve with a Facebook page that only offers automated feeds and a corporate voice. You might have the odd fan come because you built it, but if you don't put a real person behind the management of your Facebook page, people won’t be a real friend. You'll have a group of "Like People" who really don’t care.

I think the only right reason for building a Facebook community is because you truly want to talk to and have real conversations with your brand’s Facebook friends. Otherwise why would they come?


BidServices said on November 10, 2013 19:15 PM PST

Facebook is still one of the biggest networking site where you can promote or advertise your service/products.

Prime Outsourcing said on November 05, 2013 00:03 AM PST

Social Networking Sites like Facebook is an opportunity to interact with different people. Nice Post.

http://dynaboot.com/ said on October 14, 2013 04:21 AM PDT

You are right! Facebook community is a sort of a must-have!

hellohuawei said on May 07, 2013 02:53 AM PDT

wow.good.I like.

STEVEN J. FROMM, ATTORNEY, LL.M. (TAXATION) said on January 25, 2013 06:49 AM PST

Love the Field of Dreams analogy. Best movie ever!

Jeffri Abdullah said on December 29, 2012 03:21 AM PST

Great info from Vangie. When FB first began it was only about staying in contact with friends and family - now it has become a very sophisticated marketing platform with so much more to know and so many reasons why people use it. I love it and find it endlessly fascinating. Jeffri.

Daisy said on August 14, 2012 19:57 PM PDT

We just established a facebook page for our company, and this article is greatly helpful for us!

Unique IT World said on April 22, 2012 19:09 PM PDT

This article is written abort Facebook page. This article is well-written. I enjoy this article.

By pro   June 18 2012 01:28 AM PDT

Truly Enjoyed

Cloud Software Integration said on February 19, 2012 20:48 PM PST

I enjoy reading articles that are so quite well-written.This really is great content. You have loaded this with helpful, informative content that any reader can realize.

Testking 70-640 said on January 23, 2012 23:45 PM PST

face book have brought forget friends closer.

By arnima rajak   May 27 2012 22:11 PM PDT

i can't forget my closer friends.

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